Category:
Kickstarter Launch
Client:
Fuck Jerry
What Do You Meme? is a wildly popular party game brand that blends humor and pop culture into fast-paced, meme-driven fun. Ahead of a major Kickstarter campaign for their newest game and booster packs, the team wanted to supercharge awareness and drive engagement through viral content that could convert views into backers.
(OUR APPROACAH)
We focused on creating a wave of attention through sharable, laugh-out-loud content that aligned with internet culture and the brand’s playful tone. Our goal was to generate massive reach quickly—making the campaign impossible to ignore.
(PROJECT VISION)
The idea was simple: combine smart creative with strategic distribution to build momentum fast. We envisioned a launch that didn’t just meet its goal—but smashed it—while creating long-term brand equity with a new generation of fans through content that lived far beyond the campaign.
(CHALLENGES)
With Kickstarter launches, timing is everything. What Do You Meme? needed a high volume of engaging content and a clear distribution plan to cut through the noise and make an impact within a very short window. Stakes were high, and visibility early on would make or break the campaign.
(PROBLEMS)
We produced a slate of viral-ready videos tailored to the brand’s style and audience, then distributed them across platforms using a blend of organic momentum and paid seeding. The content was designed to entertain first, sell second—creating buzz while naturally guiding viewers to the Kickstarter page.
(RESULTS)
The campaign funded in just three days, backed by millions of views across social platforms and sustained interest from viral content. What Do You Meme? not only hit their goal, they built a pipeline of new fans and customers ready to engage with future product launches.
