Category:
Paid Ads & Digital Marketing
Client:
Rebel Rabbit
Rebel Rabbit serves to reimagine the alternative beverage marketing with THC infused beverages that look and taste great. Their goals are to explode their sales, both in direct to consumer and wholesale accounts, while simultaneously building a community of Rebels looking for alcohol alternative beverages.
(OUR APPROACAH)
Our approach to Rebel Rabbit involved designing and implementing marketing campaigns on platforms that directly connected with their consumer base. It was important to understand the real value that the product was providing, and to capitalize on that through expertly crafted creative and ad copy. We did this through extensive market research, customer surveys, and direct interviews.
(PROJECT VISION)
Our vision was to build on the vibe and feeling that Rebel Rabbit provided it's customers with ad experiences that perfectly reflected what it meant to be a Rebel. We weren't just another beverage brand, we were redefining the industry and our marketing needed to reflect that.
(CHALLENGES)
The biggest challenge for Rebel Rabbit was actually understanding how to market their THC beverages, while staying compliant in the various platforms. This is where our expertise comes in handy, where we are able to use our years of experience advertising similar products to help craft messaging and creative that allows for immediate marketing approval.
(PROBLEMS)
We took a full fledged approach across Google, Meta, and Twitter to help expand their base. We also helped target wholesalers and specific locations to sell out their product in store. Our content and copy was simple, highlighting the alcohol free nature of the product, what made it unique, and what the experience was like for the customer. We crafted specific value based landing pages that helped emphasize the main reasons people were enjoying the product, which led to more creative insights and growth.
(RESULTS)
By the end of our first year working together, we were able to grow Rebel Rabbit's net revenue to over $1.5M, with over $500K of that revenue coming from subscriptions alone. This was over a 1,000% increase compared to the previous year. In part, this was due to our implementation of wide arcing paid campaigns on Google, Meta, and Twitter to help capture every aspect of their audience. We also leveraged holidays, new product releases, and special events to have some months with over a 50% contribution margin.
