Category:
Brand Launch
Client:
Magic Number
Magic Number is a hemp-infused beverage brand known for its premium, craft-style drinks that blend function with flavor. As they prepared to enter the eCommerce space with new product lines, the brand needed a digital strategy and infrastructure that could match their quality and help them compete in a fast-growing market.
(OUR APPROACAH)
Our mission was to bring Magic Number’s brand to life online through a full Shopify build-out, strategic planning, and launch support. With limited eCommerce experience on their end, we worked closely with their team to ensure the digital rollout matched their ambitions and resonated with their ideal audience.
(PROJECT VISION)
We aimed to create a vibrant, seamless online experience that showcased the personality of the brand, educated new customers about the product, and built a foundation for growth in the infused beverage space. The ultimate goal: help Magic Number claim their spot in an emerging category with confidence.
(CHALLENGES)
Magic Number was starting nearly from scratch in terms of digital presence. They had a strong offline identity and a unique product, but lacked the tools, systems, and strategy to launch an online store. With little eCommerce background, they needed end-to-end support to successfully break into DTC.
(PROBLEMS)
We performed a comprehensive audit of their business and brand positioning, then built out a custom Shopify store tailored to their audience and regulatory needs. We also developed a product launch strategy, built an initial audience base, and created assets to support awareness and conversion from day one.
(RESULTS)
Magic Number successfully entered the eCommerce space with a polished, high-performing online store and a clear roadmap for growth. They now have a digital presence that reflects their brand and gives them the infrastructure to scale in a competitive and highly regulated space.
