Category:
Fractional CMO
Client:
Haymaker Headphones
Haymaker is a premium headphone brand engineered for active lifestyles, combining cutting-edge audio technology with sleek, durable design. Despite a standout product, the brand struggled to break through in the competitive consumer electronics market, generating only five sales over the course of an entire year.
(OUR APPROACAH)
Our strategy centered on building a full-funnel growth system—from awareness to purchase to retention. We aimed to rebuild Haymaker’s digital presence from the ground up, positioning the product as a must-have for athletes, travelers, and audiophiles alike.
(PROJECT VISION)
We believed Haymaker had the potential to become a major player in the active audio space. The vision was to elevate the brand from a niche product to a performance-first lifestyle accessory through high-impact marketing and a seamless digital shopping experience.
(CHALLENGES)
Haymaker faced multiple roadblocks: minimal brand awareness, unoptimized ad campaigns, underperforming Amazon listings, and a website that wasn’t built for conversion. Despite having a high-quality product, the lack of digital infrastructure and marketing strategy held the brand back.
(PROBLEMS)
We rebuilt and relaunched their paid advertising campaigns across Meta, Google, TikTok, and Amazon, using performance-driven creative and smart targeting. We completely redesigned their website for a smoother user experience, built an email list to drive retention, and overhauled their Amazon listings to improve visibility and trust.
(RESULTS)
The transformation was dramatic: Haymaker went from just five sales in a year to consistent six-figure revenue months. With a reengineered digital strategy and cross-channel alignment, the brand now has a strong foothold in the market and a path toward continued growth.
