Category:
Digital Marketing
Client:
Detox Organics
Detox Organics is a wellness brand offering superfood-based nutritional products aimed at improving digestion, energy, and overall health. In a crowded supplement space dominated by players like AG1, they needed a way to stand out—not just through benefits, but through branding and storytelling that resonated on a human level.
(OUR APPROACAH)
We focused on building a library of scroll-stopping, UGC-inspired video content that highlighted real-life use cases, benefits, and customer experiences. The goal was to showcase the product in a more authentic, relatable way—making it feel less like a supplement and more like a daily ritual worth sharing.
(PROJECT VISION)
Detox Organics wanted to position itself as the approachable, down-to-earth alternative to more clinical competitors. Our vision was to elevate the brand’s voice through lifestyle-driven video content that could connect emotionally, educate quickly, and sell efficiently.
(CHALLENGES)
In a supplement space saturated with polished, science-heavy messaging, Detox Organics needed to break through with content that felt organic—while still driving performance. They had strong products but lacked the kind of creative that could differentiate them and convert at scale.
(PROBLEMS)
We produced over 15 pieces of fresh, UGC-style video content optimized for paid social. Each piece focused on lifestyle integration, benefits, and emotional triggers—designed to mirror the kind of recommendations people trust from friends and influencers. The creative was then deployed across high-intent audiences through targeted ad campaigns.
(RESULTS)
Within just 30 days, the campaign generated $250,000 in sales from $80,000 in ad spend—proving that relatable, personality-driven creative can outperform even in highly competitive markets. Detox Organics now has a content strategy that sets them apart and scales with performance.
