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Kanga Coolers are the original iceless cooler. Featured on Shark Tank, Fox & Friends, and more, they were looking to scale their digital marketing to the next level. Pinkberg helped take their struggling ads and scale them to receive multi-million dollar returns. We partnered with Kanga Coolers to create quarterly content which was cycled back into the overall marketing strategy, creating a revenue generating machine.
The initial strategy was to do a complete audit and revamp of all ads. Their current strategy was stuck and unable to scale. Fulfill.com needed to understand where their traffic was coming from, how to increase the customer base, and how to improve the average order value of their customers
Facebook, Instagram, and Google Ads were unable to scale beyond a certain spend point. Their ROAS just kept dropping anytime they attempted to scale beyond six-figures in spend.
Once we were able to understand their audience base and identify trends that their market had, we created and curated content surrounding their consumers' interests and applied it back to Kanga. From there, we launched comprehensive ads across Google and social media, taking the initial data they had and scaling it exponentially.
Kanga Coolers are the original iceless cooler. Featured on Shark Tank, Fox & Friends, and more, they were looking to scale their digital marketing to the next level. Pinkberg helped take their struggling ads and scale them to receive multi-million dollar returns. We partnered with Kanga Coolers to create quarterly content which was cycled back into the overall marketing strategy, creating a revenue generating machine.
The initial strategy was to do a complete audit and revamp of all ads. Their current strategy was stuck and unable to scale. Fulfill.com needed to understand where their traffic was coming from, how to increase the customer base, and how to improve the average order value of their customers
Facebook, Instagram, and Google Ads were unable to scale beyond a certain spend point. Their ROAS just kept dropping anytime they attempted to scale beyond six-figures in spend.
Once we were able to understand their audience base and identify trends that their market had, we created and curated content surrounding their consumers' interests and applied it back to Kanga. From there, we launched comprehensive ads across Google and social media, taking the initial data they had and scaling it exponentially.