Shift Robotics had a $1,400 product that they weren't exactly sure of who would buy. Additionally, they were already spending a lot of money on ads and not seeing a strong enough return. They were looking for a partner, a firm, that could make an immediate impact on their creative direction, ad buying direction, and start steering their company towards profitability.
To kick off the project, the team at pinkberg took a look at the historical data in the Meta and Google ad accounts to understand the current approach, where there were gaps, and why the ads seemed to be falling flat from a conversion standpoint.
The strategy was straightforward - cut unnecessary spend while identifying the highest converting audiences, creative, and ad copy that would propel the brand to a 3X ROAS across all channels.
We used existing creative and set up a testing flow, where our testing campaigns would flow directly into winning campaigns that were then scaled to help bring in additional revenue.
As an additional test, we ran campaigns that promoted sign ups and email interactions to build Shift's direct marketing lists.
We had to showcase that a $1,400 product was necessary for our audience, and that the Moonwalkers were not something they could live without.
To kick off the project, the team at pinkberg took a look at the historical data in the Meta and Google ad accounts to understand the current approach, where there were gaps, and why the ads seemed to be falling flat from a conversion standpoint.
The strategy was straightforward - cut unnecessary spend while identifying the highest converting audiences, creative, and ad copy that would propel the brand to a 3X ROAS across all channels.
We used existing creative and set up a testing flow, where our testing campaigns would flow directly into winning campaigns that were then scaled to help bring in additional revenue.
As an additional test, we ran campaigns that promoted sign ups and email interactions to build Shift's direct marketing lists.
We had to showcase that a $1,400 product was necessary for our audience, and that the Moonwalkers were not something they could live without.
Return on ad spend across all paid marketing channels
New email signups in a single week
In new revenue across a single quarter
Return on ad spend across all paid marketing channels
New email signups in a single week
In new revenue across a single quarter