The biggest challenge for Rebel Rabbit was how to successfully market and scale a brand that sells a product that typically can't be marketed on digital platforms. They had ambitious goals to move away from sole reliance on wholesalers and bring serious growth to their e-commerce sales.
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pinkberg was able to run a full analysis on the capabilities of the brand, in terms of audience size, past sales, and marketing capabilities. We used our knowledge of the space, and knowledge of the platforms, to successfully launch a multitude of campaigns across all digital platforms without needing any "hidden tricks".
We used incoming sales data to build out predictive models of future customers based on buying habits, daily behaviors, and site visitation. Using this information, we were able to craft and cultivate a variety of different audience niches to be used in advertising targeting. These audiences were then used to build our e-commerce sales funnel, where in collaboration with our email and SMS partners, we had a cohesive marketing funnel from top to bottom.
Additionally, the success of our marketing campaigns, along with the analysis of performance, allows us to continuously guide our creative decision making. That way, we're always making creative choices based on the performance, not just because we like it.
pinkberg was able to run a full analysis on the capabilities of the brand, in terms of audience size, past sales, and marketing capabilities. We used our knowledge of the space, and knowledge of the platforms, to successfully launch a multitude of campaigns across all digital platforms without needing any "hidden tricks".
We used incoming sales data to build out predictive models of future customers based on buying habits, daily behaviors, and site visitation. Using this information, we were able to craft and cultivate a variety of different audience niches to be used in advertising targeting. These audiences were then used to build our e-commerce sales funnel, where in collaboration with our email and SMS partners, we had a cohesive marketing funnel from top to bottom.
Additionally, the success of our marketing campaigns, along with the analysis of performance, allows us to continuously guide our creative decision making. That way, we're always making creative choices based on the performance, not just because we like it.
Increase in total sales
Return on ad spend
Average Lifetime Value
Increase in total sales
Return on ad spend
Average Lifetime Value